If you are new to the game or not, it’s always good to keep up with the new tools are being invented every day. You may have a large collection go to the Web applications that help you keep your site ahead of the competition, or may just be starting out. Anyway, here are some of the basics, along with some that may not by ear.

1. Adwords Keyword Tool
Okay, so this is a tool that was actually designed for paid search, but it’s still a good place to shoot the ball for the keyword research. You can set the location of their country and then served an estimated monthly search volume in that area. Note that these figures are not 100% accurate and the numbers you see are the ultimate quest – even if you are number one, is likely to receive only 15-20% of that traffic. Make sure the tool fits the exact match only. You can also get keyword ideas based on the terms you entered or entering the URL for the page you are optimizing.

2.

Site Explorer Open
Okay, so you can not get the full range of data when using the free version of this tool, but SBI is potentially the main authority for the research link. Focusing not only on the number of links, but also the quality, type and authority is what distinguishes the difference tool. The new version has even social metrics. More information on their profile link itself or its competitors.

3. Xenu Link Sleuth
This tool is a piece of desktop software that can be used to find broken links on the site. Establish linkages and conservation of the link juice! It can be awkward, but it is free and remains one of the best. The only drawback is that we still have not made a Mac version Maybe we can start a petition.

4. Screaming Frog Spider SEO
If you do not have the resources to pay for a proper web tracker the likes of Raven SEOMoz or tools, this is an ingenious alternative. Track your site as a search engine and returns a report. Csv file that can be used as a basis for the reports and recommendations of the page. The free version allows you to track up to 500 pages, but you can always help identify problems that could be affecting the entire site. The full version is only $ 99 a year, if more is needed.

5. Google Suggest, Yahoo Answers
These two are grouped together because both research keywords and you can definitely pull ideas about how people think about different issues, and what they want. Although there may not be large volumes in the terms you see, you get ideas for niche content to capture traffic from the longer tail.

There’s more to talk about, but these are a few to get you thinking. If you have a free tool that you like to use, please do not hesitate to let us know!

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