Article by Dario Montes de Oca

Link building is a highly popular and effective method to grow your website’s popularity and get unique traffic coming your way. The number and quality of backlinks a site has is one of the main ways that the search engines rank websites, which is why link building is such a fundamental online marketing tactic. But the whole link building process isn’t that easy nowadays, especially with the search engines changing their algorithm every now and then. Therefore, the most effective way to build links today is to go for one way link building. This isn’t quite as easy as reciprocal link building, but it’s more powerful. Yet if you are looking for a way to get your site on Google’s first page, one way links are something that you definitely need. So let’s take a look at some of the best link building strategies to help your site rank better.

Remember, when you think about great backlinks, you want to think about relevance. We’re pretty confident that you have seen sites that have links to sites on different topics. Search engines have to satisfy their customers, and the way they do that is by delivering the most relevant returns for a given search query. Search engines tie that into links because they give more weight to a link that is from a relevant site. Non-relevant links still count, but you’ll need more of them to get anywhere. Just remember that backlinks from sites relevant to yours is more desirable.

Another method involves creating blogs on other platforms that are a third party entity.

There are all kinds of sites in which you can create mini versions of your main blog, and just a few of the more well-known sites being Blogger and WordPress.com. Some people use those plus other properties to create link wheel that eventually link back to you main site, but be sure to leave the wheels “open.” There are thousands of marketers who use that strategy, but we advise you learn more about it before attempting it.

Another method worth trying is to create a cool contest and advertise it in your market, you may be able to get some very nice one-way backlinks with good anchor text in them. The only real concern, but that’s only if you get a ton of backlinks using this method, is that you could generate too many links all with the same anchor text. All in all, keep working on your link building campaign to see long term results. It’s much easier to maintain your efforts and keep your rankings as opposed to losing rank and working twice as hard to get it back.

Part 2 of 3 – Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about. Speaker: Christoph C. Cemper, Cemper.com Filmed at www.BudapestAffiliateConference.com