When we talk about Web 2.0 we mean dynamic, engaging, interesting and interactive websites, along with well managed content than ever before. A correct website forms a correct opinion and brings optimum results.
Professional SEO services can indeed be a good choice to push your website to the top with organic search engine optimization services. However, when it comes to small business owners not everyone can afford a professional and most of them try the “do it yourself” formula. But can you become your own optimizer? Do you have enough tools? And most importantly, do you know how to use them?
Small business optimization A surge in social-media used by small businesses reflects a shift in how they operate. Good news for small business owners is they don’t have to spend too much to be seen.
Emergence of social media has made it easy to place ads, videos, and user appealing content over the web. There have been live examples of people, who after adopting social media for business, increased their profit to almost double.
Social Media Optimization with the social media appearance, the efforts to create sites and content that will be properly optimized for search engines, and thus draw a wide audience, have been undiminished. A wide variety of tools exist that can help you through the process of website development for your company or product to get your site placed right on the top with in-house search engine optimization service.
Some essential tools are listed as follows: Small business owners generally follow the thumb rule “do it yourself”.
There are tools available and useful for both: “do it yourselfers” and “professionals”.
Keyword suggestion tool: If you use Aaron Wall’s toolkit, believe me, you have struck gold. This is an awe-inspiring tool. Just feed this tool with one keyword and it will suggest you the rest. It also contains some tools such as “Keyword list generator” that may help you formulate current results on the word list provided by you. It can give you a sense of how often people use a particular keyword, or variations of it, in Google searches, and how competitive a keyword might be to rank highly for it in Google search queries.
SEO toolbar for Firefox: This toolbar gives you immediate access to details about any site you visit (including your own site or blog!). It helps you spy on your competitors. It helps you find where your site ranks with the search engine.
Dashboard at Raven: This helps you manage your blogs, forums, websites, and social media presence. It allows you to log in to perform SEO research, monitor your progress and get access to reports. You can even manage Twitter, Facebook and WordPress blogs all in one place from inside the Raven control panel, saving time. It also helps you analyze traffic from social sites.
Rank Tracker: The Rank tracker tool allows you check your website’s keyword rankings with the major sites.
Spider test tool: It is a simulator that allows you to see how the search engine indexing bots view your website. It is just a two step process including entering your URL in the given field and click on the “Go” button. You’ll see a comprehensive breakdown for your site of all keyword count, Meta data, total links, on-page text, and source code in single report.
Link building:There is no one other than you to plan link building for your company website. Although it is very easy to follow the same links that you have created for your business, a lot of leverage can be gained from analyzing what links you already have and what opportunities your site can create.
The following are some steps to good link building:
• Analyze the already existing anchor text.
• Replace the link connected to you, which is not optimized.
• Find online tools that help you track brand mentions such as: Google Alerts.
• Ask bloggers who discuss about you online, to provide a link where they have mentioned you.
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Web masters and web site owners through the years have been fighting for just one simple thing: a better rating in the Internet search engine Searches! The reason is simple and clearly understood. Better the score, greater is the traffic to the web site and also the popularity augments. The motive from the web site is fulfilled and the roi increases. The process of improving rankings is known as Seo or SEO.
Keywords and phrases remain as one of the most important factors for any website to get optimized and reach a much better rating. The WordZe tool helps you to acquire some of the very impressive keywords in the market. WordZe makes a study from the search terms and on the basis of the reports, data trends and variations from the key word, the performance of the search term is judged. The design of WordZe is refreshing also it supplies a wide range of tools that are able to providing powerful and reliable key words.
The WordZe includes a very user friendly interface.
Wordze has a great GUI; it provides important relevant and vital key word data along with unique data sets generated from your niche key words; a manageable fee every month, therefore if it doesn’t exercise for you you aren’t about the hook for a lot of money for a program that does not do what you need. I think this really is pretty damn important!
The term rank investigation tool of WordZe includes a great limitation. It is too restrictive by nature.
Regardless of the restriction, WordZe is one of the strongest tools in the market and users can be quite satisfied with the entire performance.
Domain Age Tool: Age of the Domain usually refers to a couple of things. The age of the site in question and also the period of time for which, the domain continues to be registered. This actually is necessary to look into the longevity of the web site and also the authenticity as well. People will trust the older site more that the a new one.
The drawback is that it may only indicate that the competitor web site is gaining edge in the search engine results because of the age of the domain. This really is however good since you may come track of other strategies and SEO processes to increase your page score.
We’ve gathered the 10 Best SEO Tools for 2011 and deliver them in this quick, funny video. Spend 3 minutes with us and save yourself the trouble of researching the best Search Engine Optimization tools online. Skybox SEO, located in San Diego, provides Organic SEO services to companies across the US For more SEO tools and SEO tips: www.skyboxSEO.com All the links can be found in this article skyboxseo.com Starring Angelina Sereno and Chris Decatur. Please LIKE and SHARE our video!!
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Search engines provide the majority of website traffic for Internet business professionals. The majority of website owners know that the ultimate goal of search engine optimization is to get on the first page of search results for a particular keyword or keyword phrase. After all, not many average Internet users bother to click to the second and third pages of search results.
While the concept of getting first page results is well known, the methods used to do so are more elusive. If you have mastered the art of quality search engine optimization, you might consider starting your own SEO business.
What does running a search engine optimization business entail? Besides the standard business practices of finding clients, collecting payments, accounting, and managing business growth, you need to understand the principles of good SEO.
Search engine optimization comes down to two things. First, you must be able to research and choose the best keywords and keyword phrases for the website you are working with. Balancing the number of searches completed each month a with a lower competition rate will deliver quality keywords. Matching the best keywords to a particular project is essential to search engine optimization.
Some website owners may know what key words they want to target. In your own SEO business, offering keyword research and recommendation capabilities is an important addition. After you find the good keywords, you must be able to effectively use them in the code and content of the website.
Besides keyword research and usage, a quality search engine optimization business must understand the power of the back link. Of course, you can focus on only internal SEO or offer external SEO services as well. This process includes using keyword-specific anchor text to form clickable links on other web sites and blogs.
After you have all the skills necessary, you must find clients or customers for your own search engine optimization business. Go to the website owners are. Internet business forums and message boards are excellent places to find potential clients. In the beginning, focus on offering a search engine optimization services to new website owners. Not only do these people need more help, they are less particular about results.
Marketing a new search engine optimization business can be tricky until you have quality testimonials and examples of web sites you helped boost to the top of the search engine results pages. After you get a few successful client experiences under your belt, positive word of mouth advertising can increase your business quickly.
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The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps - GuaranteedThe Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible. A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming. Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process. Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.
Usability is one of the many overlooked aspects of creating a successful business blog. Information aside, the usability is one of the key factors which helps spread information, allows customers to interact with your content and easily find information without a nasty headache. The following are tips to improving the usability of your business blog.
TIP 1: FOCUS ON NAVIGATION
No matter how attractive a blog design may be, it’s utterly worthless unless your users can interact and navigate throughout your content. Your design could be atrocious but if users can still quickly find the information they’re seeking it won’t matter in the long run.
The navigation should be clear and concise to improve the usability on your business blog. Here are a few tips to improve navigation and usability on your business blog:
Divide each category into a descriptive and manageable topic
Break down each post into skimmable content so users can quickly navigate through the information
Don’t bury information too deep – leave links on your sidebar, footer and within the blog post for users to discover previous posts
In all, the goal of creating great navigation directly relates to the usability of the business blog. Provide information that’s relevant to your readers but allow them to quickly find it and go on with their day.
TIP 2: MAKE IT EASY TO SHARE
Part of blogging is the ability to share and comment on the blog posts. These factors can include:
A Retweet button
Facebook Like button
Social bookmarking buttons
Time is very valuable to people on the web; they want to be in, read the content and share with others without a headache of having to copy, paste and modify the message. Don’t hamper the ability to share information by not providing the items listed above.
When your business blogs content can be quickly shared, users will find a greater incentive to use your blog and bring others in. This increase in traffic, coupled with the improved usability, will continue to grow your business blog over time.
TIP 3: DISPLAY THE BEST INFORMATION UP FRONT
There are two great ways to get the best out of your business blog:
Show the best articles on a landing page
Show the best articles in the sidebar
These two simple, but very effective, tips can help to greatly improve the usability of your business blog. Users will be able to find the most important information without having to dig through archives.
Combined with the ease of sharing and quick navigation, a great landing page or list of the most popular (and informational) articles will quickly hook readers, improve page views and build a better experience to those visiting your business blog.
FINAL TIP: DON’T MAKE IT JUST ABOUT YOU
The final tip in improving the usability of your business blog is to go a complete one-eighty and not even talk about your business. It may sound counter-intuitive but most web users try to avoid overly marketed business blogs – ones which try to push products and services with each new post.
Instead of making the mistake of talking just about your business, improve the blog by talking about customers, include how-to articles, share a great video or give some insight into how a product or service can benefit a persons life instead of just telling them to buy it.
When your business blog can give back to the community without beating them down with marketing messages, the usability of the blog will become second nature; people will continually come back for great information again and again. As relationships build between the reader and the business, new opportunities will arise to create a great customer experience.