Free Tools for Search Engine Optimization
When engaging you in your own ecommerce SEO campaign, is it extremely important that you effectively learn search engine optimization. As an SEO expert and web entrepreneur, there are very few facets of my business that I do not dislike understanding. In fact, you could go as far as saying that the primary reason that I became an SEO expert was simply because I have developed and have run a family of ecommerce platforms over the past five years. As such, I wanted to learn search engine optimization so that I could understand the process as my sites became more frequently ranked by the major search engines. It is extremely important that you do the same as you progress through your ecommerce SEO campaign. In fact, it is important to note that good search engine optimization can be done completely on your own without the assistance of a high priced SEO services company.
Although, I have personally started my own SEO firm based on my abilities to have sites properly developed and ranked in search engine results – I always highly encourage my clients to learn search engine optimization on their own so that they can continue to their efforts as time moves forward.
One of the most interesting things when you learn the skill of learning search engine optimization is that you will come to realize that your ecommerce SEO efforts will become easier as time progresses. This is extremely important because, as with most things in life, it is getting started that is the hardest part of any ongoing process. As you progress through your efforts to learn search engine optimization and as you implement these techniques on your website you will find that the major search engines will come to your site more frequently to obtain the new information that is consistently posted your website.
This has been one of the most difficult concepts for me to learn as I have progressed through search engine optimization campaigns on behalf of my clients and the websites that I own. This has been primarily due the fact, like many other SEO experts and web entrepreneurs, I can become impatient as I wait for my hard efforts to become visible within organic search engine results. When you learn search engine optimization is important not only to learn the techniques that will provide longevity for the content you develop (as well as the inbound links that you create) but also how long it takes to become successful in your ecommerce SEO campaigns. When it comes to effective search engine optimization campaigns it is important to have patience as a virtue. You can not expect that these results will come overnight or even within one months time. When you are engaging an expansive ecommerce SEO campaign it is important to allow up to three months to pass before you begin to see substantial results for your efforts. During the time that you are waiting to have your new content or ecommerce platform ranked on the major search engines, you should – on a daily basis – continue to develop content that is informative for your users as it pertains to the specialized products that you distribute through your ecommerce platform. If you are able to do this effectively, you will find that as people visit your site through other means (such as pay per click marketing) then they will find a greater since of legitimacy when working with your website for their product or service purchasing needs.
One of the most common methods to learn search engine optimization is that many people rush out to purchase a number of books on the subject in order to learn the appropriate terminology as it relates to developing or expanding an ecommerce SEO campaign. This is not necessarily a bad method of learning search engine optimization, but ultimately many books that are available on this subject tend to be more of an overview of the nature of search engine marketing rather than providing you with a how to guide as it pertains to getting your site listed on major search engine rankings. Unfortunately, from my experience, the best teacher in regards to learning the methodologies of having sites listed in the major search engines has been time and effort. I have found that time, and time again, my efforts for each of the websites that I own or manage have become search engine optimized through a system of trial and error techniques. However, as I quickly learned in my studies, it is important never to engage in strategies that will have your site banned or penalized for attempting to have your site indexed quickly through methods that are not approved by the major search engines. Interestingly, you can learn which techniques are frowned upon by the major search engines simply by visiting their website. For instance, Google offers a number of tips regarding what they do not want to see a website do in order to become indexed. Many of the other major search engines maintain portals that allow you to understand the nature of what they want to see in a website.
In short, when you learn search engine optimization you are ultimately learning what search engines want. The logic behind what major search engines want to see is actually quite simple. As we have discussed previously, search engines have tried to develop methods that index sites based on what people want to see. This is an extremely important tip to remember as you provide new content for your website through your ecommerce SEO campaigns. When you engage in your search engine optimization efforts you should first focus on developing a website that is easily usable by people that come to your site. If you are able to effectively do this then chances are that you have developed a site that is also friendly for search engines to effectively spider your website and put your content within organic search engine results. Additionally, as you learn search engine optimization, you will become to realize that some components of your website must be developed in order for the major search engines to understand the structure of your site. This is accomplished through the development of a Robots.txt file as well as a sitemap.xml file. There are number of websites out there that can provide you with resources as it relates to the development of these files that will allow the major search engine spiders to quickly understand how frequently you develop new content for your website. It is important to remember that is not a human being that is putting your site into organic search engine results. It is a computer. As such, from time to time, you need to learn how to develop specialized programs that make it easier for search engines to find your website.
Like any skill, when you learn search engine optimization, you will begin to have a better understanding of how you can improve your methodologies so that your sites (and hopefully future ecommerce websites) can become more prominent among the major search engines. We strongly encourage you to experiment with different techniques in order to further drive your ecommerce SEO campaigns and improve your sales. As we progress through the ongoing development of this information portal we will continue to discuss how you can effectively become more visible among the major search engines through trial and error methodologies that will improve your rankings over a period of time.
www.webbizideas.com – Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.
As a freelance writer and blogger, I get excited when I see new search terms listed on my blog stats that show where my readers come from. Whether you want to be a writer or a pro blogger, this information can help you.
Who is the right blog audience? These are people that want the information you are posting and who will buy what you are selling, subscribe to you, link to you and who will tell their friends about your blog.
Does Your Blog Have a Niche?
If you have a niche blog, you are looking for a specific type of audience. How do you get that audience to find your blog? You have to think like the searchers and think like search engines at the same time. A niche blog can up your conversion rates and increase your earning power on your blog.
If you were looking for your blog in cyberspace, what search terms might people use to find you? If the automated search engine programs looked at your blog right now, would it be glaringly obvious what your niche is? In order to get indexed in search results for specific terms, the search engines need to find relevancy in your blog postings. Look at your titles and headings to help you. Are there related keywords in them? Does each paragraph have words related to the subheading and overall subject? If you were a program designed to find relevancy, would the last post on your blog meet the needs of that program?
Don’t bother to keyword stuff your blog entries as you want good flow for both the search engine crawlers and the human visitors on your website but be sure that if you were thinking like an internet spider, you would want to crawl through and index on multiple types of words related to the subject matter. Too many keywords will turn off the people viewers and not enough keywords won’t get you noticed by the robotic search engine crawlers.
If you look up the keywords that you are targeting for your website, what comes up on the first page? Be sure your meta description is as good or better than those others in terms of not only using multiple keywords but also for readability and interest piquing for those who are going to see the search results come up. Think of your meta description as a headline and your target audience the readers of a newspaper looking at the classified section Those readers will scan a page with their eye and look for the most interesting or eye catching heading.
Is Your Niche Really Obvious To The Search Engines?
When you pay attention to each blog entry not only for the existing subject matter but think about how that specific entry ties in to your whole blog in terms of niche and SEO you’ll find that you will naturally feel the way to structure your posts. It’s ok to go off topic once in a while but if you do it too often, you are decreasing your blog’s focus and lowering the relevancy to the keywords you’ve spent time focusing on.
Don’t forget that you should social bookmark with proper tags and categories as well as visit and comment on blogs and websites that are related to yours. Blog Catalog and MyBlogLog are great for getting new traffic, indexing and subscribers a plus finding where your traffic is coming from as well. People can search on these social tools to find blogs on topics they are interested in and you can use these tools in many ways.
www.fathomseo.com – Blogging Tips from an Expert. What makes some blogs better than others? How important are subscribers, Google PageRank, and Technorati score? What can you do to make your blog stand out? Jim Kukral and Paul Richlovsky of www.fathomseo.com discuss some blogging tips for what really makes a good blog in the age of social media/Web 2.0.
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