Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO!
If you aren't at or near the top of Google searches, you won't be found. Your company might as well not exist. But many common Google "search optimization" techniques don't work--or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won't find any unethical "black hat" tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know!
New high-profit SEO solutions for every marketer, entrepreneur, and site owner!
* Uncover SEO myths and outdated techniques that no longer work
* Leverage Google's deep knowledge of how and why people search
* Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time
* Understand what's really involved in choosing the best keywords
* Acquire links that help, and avoid links from "bad neighborhoods"
* "Age" your sites to build trust and escape the dreaded Google "sandbox"
* Use Google AdWords to cost-effectively complement SEO and cover your "long tail"
* Convert SEO results into paying customers
* Optimize for Facebook, Twitter, and YouTube
* Improve performance on Bing and Yahoo! without compromising your Google ranking
* Prepare for brand-new trends in personalized and real-time search
The first thing before you think to optimize your website Is to know your visitors .
Before you can properly implement search engine optimization you must start by understanding exactly what sort of viewer you want to attract or are currently attracting to your website.
In order to generate the best possible optimization we need to know what your potential visitors are looking for. If we cannot discover this then there is not much of a reason to optimize a website for search engines.
If you are building a website from scratch then we must do a little more research than website owners who already have an existing website.
For new websites that are not receiving much or any traffic, we have to take a different approach to finding suitable keywords for the site and content.
If you currently have an active website, you should have access to some sort of website statistics.
Website statistics (or web log statistics) can help you find what keywords your visitors are using to find your website, these statistics also help you to see which search engines and websites are sending traffic to your website. As I mentioned earlier we will cover website statistics application a little later on inour lessons.
To do That will
write those questions now
What is the purpose of my website?
Who are my visitors?
Who are my competitors?
There are only two types of websites, content websites and e- commerce sites.
Content sites generally offer unique content such as tips, articles, forums, news
E-commerce sites are websites that sell a product or service.
No matter what type of website you own the basic approach to search engine optimization is the same
performing search engine optimization on an e-commerce website is approached slightly different than a content site as there are inherit issues with proper SEO on an e-commerce (store) application.
Because different visitor groups (target audiences) are searching in different ways than other visitor groups we need to know what ourtarget audience (website visitors) is primarily made up of. A business professional may be searching with a different keyword or keyword combination than a home-user would. The website visitors age also plays a factor in determining suitable keywords for your website as a person that is 40+ years old will be searching for something differently (keyword phrases) than a 20-30 year old might be searching for.
Content websites generally have more textual content than e- commerce websites so it is easier to gain organic search referrals for them
with proper search engine optimization e-commerce sites can rank high in the search engines and produce excellent organic search referrals.
As you are beginning to see now what sort of visitors you are attracting, you can also see that this affects what keywords you will be selecting to use on your website.
Many website owners think that they must use the most popular keyword they can find to attract the most visitors, the popularity of a particular search term or phrase only plays a small part in determining proper keywords for your website and content. Of course search term and phrase popularity does play a role in selecting the proper keywords it, it will not play a major role in selecting keywords for a website and site content
We must communicate to our target audience the way they can best understand. If you are targeting a broad range of visitor groups then we must choose the best keyword combinations to attract those visitors.
Not only does knowing your target audience help with keyword selection and content writing it also helps you to design your site to attract visitors outside of (direct link referrals) the search engine referrals.
To Be Continued
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Looking for information about blogging? You have clicked the right article. This article will give you tips on how you can earn tip on blogging.
Blogging is the easiest way to gain money over the World Wide Web. It originated from writing hobbies and sometimes used to make it as their career. In many ways, people used blogging to earn much money online.
There are obviously many ways to earn extra money through blogging. You can earn tips from blogging, but how are you going to get tips from it?
The answer is simple. You should give the people reasons to give you tips. This is done by giving the good information, reliable sources and highly entertaining that can make them feel that you deserve to be appreciated. In this way, you will be telling them to give you tips. To make your writings invite readers, you should put everything on it.
Polish your writings by providing them with updates, keep your articles fresh, gives real information and writes interesting topics. It is very necessary for you to do well in your writings to be able to make money in this venture. In these ways, your audience will give you tips without you asking it from them.
Once that you have written a perfect article, you are now ready to promote it. You will need to expose your blogs to sell. Market it by targeting the search engines online. With you quality blogs, make sure you are going to get something from it.
Register in the different blog websites submit your blogs to the different search engines and post it to other people’s blogs. In this way, you are going to invite many audiences through your high quality, informative and entertaining contents of your blogs.
The next step after marketing your blogs, you will be ready for some tips. However, there should be a vehicle to which your audience can tip you. There are heaps of ways to gain money or to receive money payments online. There should be at least one way in which the reader can pay you anytime they want. Make sure that the way they are going to pay you will not give them more time. Very critical way of paying will make your readers think of not paying you anymore.
If you want to earn more tips, you can ask them to pay you in some ways. You can add post after a blog telling that tips are appreciated to fund the blogging services. In either way, you also have to state that the clients’ generosity is also appreciated without sounding like you are in a bad need of money.
Blogging can be so much fun, aside from making it a good business. You are sure to gain a lot of money if you are going to work hard for it. One way of making money is to gain tips from your readers. This will be a good replacement for the work that you have done and for giving them entertainment. By making sure that the content of your blog is of high quality, realistic and informative, you are sure to not only gain money but also positive reputation that can make you famous over the web world.
**PLEASE READ FOR ALL INFO** Hello Everyone. I know that this video may not be something that you are all interested in, and that’s understandable as not everybody wants or writes a blog. Louise and I get a lot of emails everyday from blog readers asking questions about everything we touched on in this video, so it seemed only right to compile this video for those who ask us & are interested. Please don’t take this video too seriously, we didn’t. We aren’t blogging professionals, and our opinions are just personal. Blogging is a way to express YOUR individuality and personality, so by all means take on board anything we may have said if it’s helpful to you, but if not, then carry on as you are. There are no rules to blogging, just have fun And if this video doesn’t tickle your fancy, be sure to skip to minute 22 for the bloopers. My Blog: schoee.blogspot.com Louise’s Blog: sprinkleofglitter.blogspot.com I’m Wearing: White tank top: H&M Black Bandeau: New Look Lipstick: Topshop “Infared” Nail Polish: Topshop 101 Louise is Wearing: *Will update after I’ve asked her* Thanks for watching xxx
Video Rating: 4 / 5
- ISBN13: 9780596515089
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- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:
Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.
Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Find More Search Engine Optimization Products
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
- Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
- Demonstrates how to perform a professional SEO Web site audit
- Reveals the techniques that current SEO leaders use to remain high in rankings
- Divulges secrets for spying on your competitors' ranking techniques
As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.
From the Author: How to Get Your First Major SEO Client
I have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.
Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties:
• The potential major client’s website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult.
• The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem.
• The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content’s value.
• Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not.
So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure.
That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven’t already had a major client in the past, the best case study isn’t really a case study at all. Use the potential clients site as an “in progress case study” and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself.
This combination of pre-identifying the potential major clients’ problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others.
Now it is your turn.