Although the technique used by those spammers are un ethical and black hat seo strategies, but definitely we can learn something from it. As the spammers are getting success in ranking their site on google’s first page only by anchor text link, black hat SEO strategy, we can understand the value of anchor text link factor to calculate the google pagerank and serp ranking. Although it’s only one of the more than 200 factors being used by google’s search engine algorithm to calculate the ranking and to place you at the most suitable position on search result pages, it seems to be very power full amongst the all other seo factors.
Google is trying hard to detect such a huge amount of spams and hence there are things that seo beginners should know and understand to prevent their site getting penalized by google or black listed from search result index.
Check the value and quality of your link building campaign.
I know, you must be trying to build good quality anchor text backlinks for your site or blog from article directories, forums and blog comments, hence what you should verify is:
* Value and quality of article directory. You can check for page rank or alexa traffic rank for that. You can also verify the age of the directory and seo strategies being used by that directory. Because if that directory is using black hat seo strategies and get banned from google in future, backlink from there might put risk on your seo profile.
* Check if the forum you are posting links to is not spam and automatically being fed by spam content. You can use same parameters like google pr, alexa rank and age of forum to secure your self.
* If you are hiring seo person or company for your online business, you must keep want on strategies being used by them.
* Black hat and spam techniques can make your rank higher and faster, but not for long time, you will be soon get black listed by Google and all major search engines. So, for SEO, be genuine and be professional.